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Hazel Choo

Work
Information


Lab

Design Works High School

2023
Visual Identity, BrandingDesign Works High School is a new school model in NYC that intended to be created, and owned by the students. With a focus on design and social justice, the school aims to grow students into creative thinkers and social within their inclusive and responsive community.

In order to encapsulate this idea of togetherness, or “Co-,” we created a design system following a set of principles, that puts people first, flexible and open to new ideas, lets students bet themselves, and finally, be collaborative and fun. In this project, I contributed by ideating the responsive “D” and the overall visual system, and creating brand assets for the school.

Press: Pratt News, Chalkbeat New York
Designers: Hazel Choo, Seal Luo,
Kevin Li, Veronica Gibson
Creative Director: Diego Kolsky

Client: Design Works High School






Logo / Brandmark



Responsive “D”

Color



Font Hierarchy




Application
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